PredictionIO just announced that it has raised $2.5M for its open source machine learning server.
Why as an online marketer should this bit of news be interesting?
If you’ve been following this blog, you’re aware that I am fascinated with online personalization and how the two large US search engines (Google and Bing) and some of the major social media platforms (Facebook, Google+, Pinterest, and LinkedIn) personalize to the end user.
Personalization powered by machine learning is an ideal situation for the end user, but as a marketer it means that your message might be filtered OUT and not seen by your target audience.
Using machine learning to improve your technology service has only been possible for the big players – until now. With Predicition IO, any developer can grab code to use machine learning create advanced personalization for the online service that they are building.
PredictionIO highlights how its machine learning code could be used for:
But there are wide variety of online systems that would benefit from the personalization that is possible with machine learning.
So hold onto your hats!
The future where every platform is filtering our messages is coming soon, and only those marketers who use hard data about their target audience will be able to craft message that breaks through.