I had the great opportunity to co-lead a workshop during DC’s Digital Capital Week last year with Janet Driscoll Miller from Search Mojo. We covered where search engines were heading and provided tips around how participants can prepare their marketing strategies to weather the upcoming algorithm storms.
Below is the description and presentation from the session at DC Digital Capital Week 2011:
Search+Social Integrated: Best Practices for Applying These Two Powerful Strategies Today
Social media is now a part of our everyday lives. We use it to talk to our friends, family and even our favorite brands. But, have you stopped to think about how the widespread adoption of it is changing search and online marketing in general? Search results are now becoming more personalized to you, and your social media habits have a lot to do with it. Knowing that and learning how to apply to your own online marketing effort is the wave of the future in search and social.
At this session, experts from Ketchum Inc and Search Mojo will outline how to create a social media strategy that includes SEO, thus creating an even more effective online marketing strategy. In addition, our experts will provide insights on where they think search will be in the future.