It’s official. I’m now a part of the Online Marketing Institute faculty. If you were not attending Online Marketing Institute this year, you can now view my presentation, Breaking through the Personalization Filter if you are a subscriber to Online Marketing Institute.
Via the class, you will learn:
- How the personalization filter is impacting their online marketing campaigns and how the personalization trend is only intensifying over time
- How data-driven customer personas can make the difference when creating content and outreach strategies and will learn how to create personas for their own brand
- How to leverage Google+ and social sharing to increase exposure in a personalized search environment
- How to re-use online community building data to develop deeper relationships with their online audiences
- Various ways to measure whether you’ve met your target audience regardless of their personalization filter
Many thanks to the folks who helped me crowdsource Google personalized search results – which you can see here.
The future of online is intense personalization, so if you’re not up to speed on how that impacts your online marketing efforts, I would make learning about online personalization a priority this year!