Category: Web Analytics
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Google Tag Manager certification
Another great Google Analytics Academy course completed! This class on Google Tag Manager was SUPER helpful – both for me to learn how to use GTM but also to get a crash course in how to set up and deploy custom dimensions and metrics with real life examples. I can’t wait to set up GTM…
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Google Analytics Certification – I passed the Mobile App Analytics Fundamentals Exam
I learned quite a bit about mobile app tracking while working on this exam. For those who are scurrying to finish the exam by tomorrow to get the certificate, you’ll find that about a half of the concepts and reporting will be familiar if you’re a heavy Google Analytics user.
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I passed the GA Ecommerce Analytics Exam
Even while home on maternity leave with our new daughter I felt like it was a no brainer to take this free Google Analytics course to keep my skills up to date. I think it’s especially critical with all of the changes Google is making to its analytics platform based on the transition to Universal…
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Google Analytics Certification – I passed the Google Analytics Platform Principles Exam
I’m always up for free classes and certifications, and today I finished and passed the Google Analytics Platform Principles Exam through the Google Analytics Academy!
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Google Analytics Certification – I passed the Academy Exam
I think it’s great that Google released a free Digital Analytics Fundamentals as a way for people to receive some form of Google Analytics certification. As soon as I saw the announcement I knew I had to take the class and the exam to get myself “in the mood” to take the Google Analytics IQ…
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The Power of Google Analytics URL Tagging
I was first introduced to Google Analytics URL tagging by a GA consultant. I was working at Environmental Working Group and they had an email list so large that the referral report was full of visits from variations of “mail.yahoo.com” – to the point where I couldn’t really see where true “referral” traffic was coming…
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Google Analytics Clean Data Collection = Rockin’ Insights
If you spent any time working in Google Analytics, you know that it is only possible to generate awesome insights if you’re starting from a point where the data is organized enough for you to see trends and generate hypothesis about how to generate more traffic to your site. There are the top 5 things…