Category: Social Media Strategy
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ShareThis vs AddThis vs Native Share Button?
I’m about to share with you a tip that I’m just not seeing other digital strategist share. And I’m not quite sure why this is a hidden tip for the information I’m about to share is based on information that is published on the major social media platforms. I’m going to help you answer the…
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Top 15 Kickstarter and Indiegogo Campaign Best Practices
Looking for Kickstarter and Indiegogo tips and best practices because you’re thinking of launching your own campaign? Look no further! It’s clear why you might be tempted to launch a Kickstarter campaign as in 2014 over 3.3 million backers pledge more than half a billion dollars ($1,000 a minute) to Kickstarter projects. However… You can’t…
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Join me at the Digital All Stars Virtual Summit!
Join me on May 13th when I’ll be joining a group of top experts, brands, and strategists for LEARN: Digital All Stars Virtual Summit, an all-day online event that gives you access to actionable advice from the world’s most prolific brands (and their agencies!). The event is totally free but requires advanced registration. The summit…
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Is Google Using Human Raters to Evaluate Google Plus Content?
I noticed the following part time job listing the other day: Lionbridge is one of the firms that recruits for Google’s Human Raters for their search results. It looks as though (potentially Google) is recruiting part time folks to be human evaluators for their Google+ algorithm. If this is the case, why is this…
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Social Media Personalization – SlideShare
Ah SlideShare. The social media network where you can upload your presentations and share them with your social media networks. It’s not a network that you would think would have advanced social media personalization. But did you know that SlideShare was acquired by LinkedIn in May of 2012? And if you’ve read my previous post…
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Social Media Personalization – Facebook personalization
This is the 5th post in a blog series that uncovers how the major social media platforms are personalized to their end users. Every marketer using Facebook should know that the newsfeed (where every Facebook users spends the majority of their time) is personalized to them. Many marketers are also aware that there is this…
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Social Media Personalization – Pinterest
This is the 4th post in a blog series that uncovers how the major social media platforms are personalized to their end users. This post focuses on Pinterest and the platform’s work to personalize the experience for each Pinterest user. Pinterest has been more transparent than other platforms about its efforts to personalize its service, so perhaps…
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Social Media Personalization on LinkedIn
This is the third post in a blog series that uncovers how the major social media platforms are personalized to their end users. I believe all marketers need to be aware of social media personalization to ensure that their messages appear for their target audience. When I first started researching how social media sites personalize…
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How to Create a Social Media Customer Service Strategy
Over the last few months I’ve had a chance to create a social media customer service strategy for a Ketchum client. We directly supported their audience with any issues they might have had with an application on the client’s website. I wanted to share a few tips and processes we created along the way to…