Category: SEO
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How to Spot Spam Comments – Funny Google Translate Examples
I’ve been training one of my clients on how to moderate their blog and social media commentary, and how to spot blog spam comments. I thought it would be a great opportunity to share some of the priceless ones I’ve seen on my own blogs. They have not been modified by me – rather I…
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What I learned about international SEO on my on my honeymoon
First off, don’t worry – I was actually enjoying my honeymoon and was not working. However, when you’ve been doing SEO for as long as I have, it’s hard to turn it off. So while in Australia on my honeymoon I came across a few striking examples of why international SEO is often challenging. Internet…
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Insights from SMX Advanced 2013 Day Two
SMX Advanced was even more powerful for me than day one in relation to being exposed to new information. Most of the sessions I attended were packed with insights and had downloadable decks, checklists, and templates that will directly improve many of my work processes. Here are my takeaways from SMX Advanced day two: Bing…
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Insights from SMX Advanced 2013 Day One
SMX Advanced 2013 is off to a great start and I wanted to share a few insights that I picked up throughout the day based on the sessions I attended. Google is really focused on mobile and your non-mobile friendly web pages will have lower rankings Improper handling of your m.site.com type sites can result…
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Top 7 reasons why everyone needs to be on Google Plus
I spend a good deal of my day translating search and social platform changes and convincing clients that they need to adopt new tactics, or create new profiles in the effort to appear in front of their target online audience. It seems as though I’ve been spending quite a bit of time working to convince…
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A Collection of Link Building Email Templates
I’m always curious as to the format people use when crafting link building emails for their clients, and I wanted to share with you a few that I thought were intriguing. I’ve also compiled a few best practice tips that all of these emails share, and few sources of not effective link building emails so that…
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Has Google Completely Personalized Search Results? A Crowd-sourced Experiment
For my presentation at Online Marketing Summit in February, I wanted to provide examples of how everyone now has a personalized search experience. I asked fellow members of a DC SEO group, colleagues, and friends (and at the bottom you’ll see screenshots from participants at my session) to send me screenshots of their results for “Chocolate”…
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The Power of Author Rank (rel=author)
This post is part of a series where I obsess about how marketers need to “feed their data to Google” if they want to be found in the world’s largest search engine. In this first post, I’ll explore why building up author rank (by verifying your identity with Google) is critical to building your online…
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International SEO: Breaking through the Personalization
Last week there was a post on the DC Web Women listserve from a fellow DC “web woman” who asked an international SEO question. She was wondering if the English translations for her company’s new site design would help them appear better internationally. They were planning on having those English pieces of content machine translated into a…