Blog
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How to Create a Social Media Customer Service Strategy
Over the last few months I’ve had a chance to create a social media customer service strategy for a Ketchum client. We directly supported their audience with any issues they might have had with an application on the client’s website. I wanted to share a few tips and processes we created along the way to… Read more
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Social media content – best practices based on research
Of those who know me, you’re aware that I’m a data driven online marketer. Even when it comes to social media content, I let best practices and research drive my decision making. I then look at the engagement data and re-assess the content plan. I realized today that I had been sharing this research around… Read more
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Google Analytics Certification – I passed the Academy Exam
I think it’s great that Google released a free Digital Analytics Fundamentals as a way for people to receive some form of Google Analytics certification. As soon as I saw the announcement I knew I had to take the class and the exam to get myself “in the mood” to take the Google Analytics IQ… Read more
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Social Media Personalization – Twitter
This is the second post in a blog series that uncovers how the major social media platforms are personalized to their end users. Marketers need to be aware of social media personalization to ensure that their messages appear for their target audience. Every Twitter users knows that to see someone’s tweets you need to follow… Read more
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Social media personalization – How are you reaching your users?
Did you know that social media platforms are personalizing your experience based on your interests, background, and interactions on that platform? Other than Facebook, I didn’t realize that each social media platform is 100% personalized to me, nor did I think through how that would impact the marketing campaigns I create for clients. I’m going… Read more
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List of US Social Media Demographics
Note: this blog post was originally published on July 31, 2013 and has been updated with data as of April 2014. I was compiling this data for a client, and thought – how useful would it be if all of this demographic data (about which demographic groups in the US are using which social media… Read more
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How to Spot Spam Comments – Funny Google Translate Examples
I’ve been training one of my clients on how to moderate their blog and social media commentary, and how to spot blog spam comments. I thought it would be a great opportunity to share some of the priceless ones I’ve seen on my own blogs. They have not been modified by me – rather I… Read more
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Creating a Mobile Marketing Strategy – Build An App or a Mobile Website?
Are you thinking about creating mobile marketing strategy for your business or clients? When I work with my clients to create a mobile marketing strategy, I often get asked if they should build a mobile app or a site to reach their mobile audience. My answer is always, “it depends”. It depends on: Which smartphone or… Read more
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What I learned about international SEO on my on my honeymoon
First off, don’t worry – I was actually enjoying my honeymoon and was not working. However, when you’ve been doing SEO for as long as I have, it’s hard to turn it off. So while in Australia on my honeymoon I came across a few striking examples of why international SEO is often challenging. Internet… Read more