Blog
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Developing a Marketing Strategy for Mobile Apps – Before you Build
Most people don’t realize how challenging it is to develop a marketing strategy for mobile apps. Some brands think they need a mobile app because their competitors do, or because it’s new sexy thing. In many instances, however, a mobile friendly (responsive) website would be the easiest way for their target audience to find their… Read more
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An easier way to edit Wikipedia?
Are you sometimes asked to by clients to assist them in editing their Wikipedia pages? This post will outline some of the challenges surround direct editing of Wikipedia pages (or even suggesting edits via Wikipedia “talk pages) and how direct editing of Freebase might be a more direct way of influencing change in Wikipedia pages.… Read more
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Social Media Personalization – Facebook personalization
This is the 5th post in a blog series that uncovers how the major social media platforms are personalized to their end users. Every marketer using Facebook should know that the newsfeed (where every Facebook users spends the majority of their time) is personalized to them. Many marketers are also aware that there is this… Read more
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Google Analytics Certification – I passed the Google Analytics Platform Principles Exam
I’m always up for free classes and certifications, and today I finished and passed the Google Analytics Platform Principles Exam through the Google Analytics Academy! Read more
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Social Media Personalization – Pinterest
This is the 4th post in a blog series that uncovers how the major social media platforms are personalized to their end users. This post focuses on Pinterest and the platform’s work to personalize the experience for each Pinterest user. Pinterest has been more transparent than other platforms about its efforts to personalize its service, so perhaps… Read more
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The Power of Technical SEO Fixes – A Technical SEO Case Study
If you’ve been reading my blog you know that I’ve been focused on social media strategy over the past year or so, but deep in my heart I geek out about technical SEO. The structure of your website and your hosting infrastrucure can have a huge impact on your website performance and traffic. The site… Read more
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Get your not provided keywords with SimilarWeb
This all started one day when I was looking for a site like Compete or Quantcast that could tell me estimated unique visitors for a client’s competitors (and maybe demographic information). I not only found Similiar Web, but I also discovered a way to recover (previously hidden) not provided keywords for my client’s site and… Read more
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Social Media Personalization on LinkedIn
This is the third post in a blog series that uncovers how the major social media platforms are personalized to their end users. I believe all marketers need to be aware of social media personalization to ensure that their messages appear for their target audience. When I first started researching how social media sites personalize… Read more
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New Class: How Machine Learning impacts search and social personalization
My new class about how machine learning is driving search and social personalization with Online Marketing Institute is now available online. I cover how search and each major social media platform is personalized to its end user, and walk through tips for marketers about how to create data-driven campaigns that breakthrough that personalization filter. I’ll cover what machine… Read more