Blog
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Is Google Using Human Raters to Evaluate Google Plus Content?
I noticed the following part time job listing the other day: Lionbridge is one of the firms that recruits for Google’s Human Raters for their search results. It looks as though (potentially Google) is recruiting part time folks to be human evaluators for their Google+ algorithm. If this is the case, why is this… Read more
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Book Review: The Circle by Dave Eggers
With the birth of my daughter, and immobility that breast feeding brings, I decided to get back into reading real books. This is not to say that I’m not also reading online articles on my smartphone, but I want her to get excited about reading by seeing me read a real book. One of the… Read more
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Social Media Personalization – SlideShare
Ah SlideShare. The social media network where you can upload your presentations and share them with your social media networks. It’s not a network that you would think would have advanced social media personalization. But did you know that SlideShare was acquired by LinkedIn in May of 2012? And if you’ve read my previous post… Read more
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I passed the GA Ecommerce Analytics Exam
Even while home on maternity leave with our new daughter I felt like it was a no brainer to take this free Google Analytics course to keep my skills up to date. I think it’s especially critical with all of the changes Google is making to its analytics platform based on the transition to Universal… Read more
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PredictionIO – Open Source Machine Learning and its Impact on Marketing
PredictionIO just announced that it has raised $2.5M for its open source machine learning server. Why as an online marketer should this bit of news be interesting? If you’ve been following this blog, you’re aware that I am fascinated with online personalization and how the two large US search engines (Google and Bing) and some of… Read more
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Do your SEO skills include coding?
If you’ve seen my post about what I look for when recruiting members of my online marketing team, you know that I think being able to code an essential SEO skill for those who I hire. At the very least I think that online marketing professionals need to not be scared of looking at code… Read more
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Recruiting and Retaining your Online Marketing Team
Do you find it challenging to recruit and retain strategists for your online marketing team? In my current and previous positions I have been tasked with recruiting, training, and retaining online marketing staff – both at junior and senior levels. In my career have even found that unpaid interns can move your marketing plan forward… Read more
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Mobile App Launch Plan Best Practices
So you have been working on a new mobile app, and hopefully you’ve read my previous post about how to build an app and set it up in the app stores in a way that will ensure that your app will be found. This post will outline best practices around how to: Beta launch your app… Read more
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Does your nonprofit marketing plan include a .org domain name?
I just got this from the Public Interest Registry who is coordinating the registration of .ngo and .ong domains. (I signed up in hopes that I could own katherine.watier.ong – how cool would that be!) Based on their note below, I wonder if all nonprofits should add this item to their nonprofit marketing plans and… Read more