Blog
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Here are samples of SEO processes that work from Search Love Boston
SEO checklists are dead. Real SEO progress is only found through testable, repeatable SEO processes. At least that was MY takeaway from Search Love Boston 2016. It was two full days of great sessions that left both me and many of my attendees feeling like our brains were near bursting. The sessions were full of… Read more
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ShareThis vs AddThis vs Native Share Button?
I’m about to share with you a tip that I’m just not seeing other digital strategist share. And I’m not quite sure why this is a hidden tip for the information I’m about to share is based on information that is published on the major social media platforms. I’m going to help you answer the… Read more
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Top 15 Kickstarter and Indiegogo Campaign Best Practices
Looking for Kickstarter and Indiegogo tips and best practices because you’re thinking of launching your own campaign? Look no further! It’s clear why you might be tempted to launch a Kickstarter campaign as in 2014 over 3.3 million backers pledge more than half a billion dollars ($1,000 a minute) to Kickstarter projects. However… You can’t… Read more
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Google Tag Manager certification
Another great Google Analytics Academy course completed! This class on Google Tag Manager was SUPER helpful – both for me to learn how to use GTM but also to get a crash course in how to set up and deploy custom dimensions and metrics with real life examples. I can’t wait to set up GTM… Read more
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13 ways to build links for an unpopular site
I’m currently developing a link building strategy for a client who is educating the general public on a topic that is controversial, and popular opinion is not in favor of the content that my client produces. However, the content being produced is high quality from experts. I’m not going to get into a debate about… Read more
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Join me at the Digital All Stars Virtual Summit!
Join me on May 13th when I’ll be joining a group of top experts, brands, and strategists for LEARN: Digital All Stars Virtual Summit, an all-day online event that gives you access to actionable advice from the world’s most prolific brands (and their agencies!). The event is totally free but requires advanced registration. The summit… Read more
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My Online Marketing Training Classes
Do you need help on your journey to understanding digital/online marketing? Do you feel as though you might have gaps in your online marketing knowledge? I can help. I have been training people in online marketing for the past ten years, and I got my start training grandmothers about SEO (no really!). Over my career… Read more
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Influencing Google’s Knowledge Graph: a planning guide
Getting a Knowledge Graph listing for a client would be any SEO’s dream! Just look at the real estate you can capture (all of the content on the right is the “Knowledge Box”: The Knowledge Graph box is created by Google from sources like Freebase, Wikipedia, schema.org markups, CIA WorldFactbook, and other semantic databases. Interested in… Read more
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Google Analytics Certification – I passed the Mobile App Analytics Fundamentals Exam
I learned quite a bit about mobile app tracking while working on this exam. For those who are scurrying to finish the exam by tomorrow to get the certificate, you’ll find that about a half of the concepts and reporting will be familiar if you’re a heavy Google Analytics user. Read more