I always love designs before they go to the higher ups.   Usually it means designs are cleaner more cutting edge and more marketing focused.   At this point designers have free reign over what it should look like and what it should sell.  The design process is slightly ignorant to the legal issues or information that needs to be supplemented that drags it more back toward center.   The greatest dream for designers right at this point is to “WOW”.  If the designer can make a statement the design will be a benchmark that will win confidence that the marketing is heading in the right direction.  If the designer and design win this crucial battle the client is  more comfortable to leave you with the freedoms you have started with and the gravity of “center” will not affect the project.   I proudly present the early designs for IBIS.

–>> Continue reading IBIS – Design Comps.

So I have come a across many articles on the web about css and some of it I just wonder where people first found out they could do these things.  But the more I have worked the web the more I haven’t been surprized or even informed about something I didn’t already know.  But here are some good tips for anyone who is doing CSS to make there lives easier.
–>> Continue reading CSS doesn’t make the world go round but it does shape it.

Watier Publication Blog is now taking its first steps.
This is my first post for the new site for Matt Watier / Watier Publications which is under the umbrella of Watier Creative.  Watier Creative is a family colaboration with my mom being the brains in the money department, my sister being a brillant marketer & SEO expert, my father being a fantastic Storyteller, and me being pretty damn good at bringing things to life on a page. I hope you agree and you like what you will see.

What you can expect out of this blog.

• Post of Past & Current Illustrations from my night job
• Books and Publication Updates from my night job
• Design Challenges I have overcome in my day job
• New Web Designs from my day job
• Cool Links and information that is useful
• Shout outs to things that are cool and people who are great.