A 7 year tradition of making cards still has gone unbroken with this years installment of Watier Productions Santa Card. I hope you all enjoy the art and please have a safe holiday.

Seasons Greetings.

Matt

Happy Holidays 2009 by *mattwatier on deviantART

I always love designs before they go to the higher ups.   Usually it means designs are cleaner more cutting edge and more marketing focused.   At this point designers have free reign over what it should look like and what it should sell.  The design process is slightly ignorant to the legal issues or information that needs to be supplemented that drags it more back toward center.   The greatest dream for designers right at this point is to “WOW”.  If the designer can make a statement the design will be a benchmark that will win confidence that the marketing is heading in the right direction.  If the designer and design win this crucial battle the client is  more comfortable to leave you with the freedoms you have started with and the gravity of “center” will not affect the project.   I proudly present the early designs for IBIS.

–>> Continue reading IBIS – Design Comps.