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Online
Marketing Experience
I
have been involved in developing comprehensive communications strategies
utilizing technology to market products for over seven years. Over
my career I have developed experience in the following:
- Information
architecture development, usability testing and assessment for
new web sites or redesign of old sites
- Web
design, html and css coding for sites
- Site
audits, competitive assessment and Search Engine Optimization
for existing sites.
- Search
engine marketing of sites including link building,
- Web
2.0 marketing strategies for link building and brand building
- SEO
and SEM training and website assessments for non-profits via Webinars
- Face
to face training sessions at the National
Conference for Volunteering and Service, Delaware Volunteerism
Conference, and Oregon AmeriCorps State Conference.
- PPC
ad management through a Google Grant.
- Management
of web analytics (Omniture and Google Analytics) for national
non-profit sites, and training for local sites.
- Local
Search training for non-profits
Feel
free to view some of my online marketing consulting examples:
- Site
assessment and online marketing strategy for InVEST
- Blog
about how how nonprofits
can use online marketing techniques to recruit volunteers
- SEO
writing sample
- Online
Marketing 101: Can Volunteers Searching on the Internet Find You?
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Come
learn how to drive volunteers to your website and online opportunities.
Unless you work on optimizing your Volunteer Center’s website
and marketing it to search engines (Google, Yahoo, Ask.com or
MSN/Live), volunteers searching the web WILL NOT FIND YOU. The
steps are easy, and you’ll leave with steps and templates to
get started. Online
Marketing 101 Training
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Online
Marketing 201: Benchmarking your Site, Registering with Local
Search and Engaging Web 2.0
Have
you attended the basic Search Engine Marketing Training and
you're ready for more? You will learn about how you measure
how effective your website is at attracting traffic (based on
how well your competitors are doing), and then dive into how
to register for local search engines and how you can use online
communities like Facebook, Gather.com, and Craigslist.org to
promote your volunteer opportunities.
Online
Marketing 201 Training
- How
to use your volunteers to build links to your website
My web
content, development and online marketing strategy and implementation
work has included the following non-profits, governments and businesses:
- National
4-H Council
- Barquin
International
- USDA
REEIS
- Points
of Light & Hands on Network
- 1-800-Volunteer.org
- HelpinDisaster.org
- Joy
of Motion
I truly
enjoy training non-profits on online marketing and web analytics,
and they appreciate my ability to make the steps easy to understand
and implement. Here are some of the comments from my online marketing
training sessions:
- "I wanted
to share with you that your workshop was the best that I attended
at the conference (National Conference on Volunteering and Service).
I especially appreciated the presentation of different levels
of investment in SEO activities based upon how much time individuals
have available." - Marta Bortner, CaliforniaVolunteers
- Additional
feedback from my workshop at the National Conference on Volunteering
and Service
- "Thank
you so much Katherine. Yours was the most relevant and useful
webinar that I have participated in recent history. Thanks again!"-
Sarah W. Catoe, Hands On Asheville-Buncombe Director
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