My career has allowed me to experience a variety of work environments including business, nonprofit, government (USDA, GSA, State Department and US Navy), and trade association stuctures. The one consistent theme throughout all of my experiences is that they have capitalized on my strengths:
Current career focus: Online Marketing My recent career focus has been in the online marketing arena. I currently provide online marketing strategic support to OMP's clients, and online marketing strategy and execution support to the Cystic Fibrosis Foundation. In the past I provided search engine optimization and marketing consulting assistance and training to affiliates of Points of Light & Hands On Network, and to external clients. To support the on-going training needs of my students, I maintain a blog focused on how to recruit volunteers online. To view an overview of my experiences, feel free to download my resume. Feel free to view my portfolio by type of collateral:
Direct Mail/Donor Solicitations 1-800-Volunteer.org Volunteer Center Sales brochure HelpinDisaster.org postcard National 4-H Council Fall Soft Ask Thank you letter to Alumni Donors National 4-H Alumni & Donor Newsletter Postcard to 4-H Alumni Encouraging them to Celebrate National 4-H Week Advertisement for CFC Campaign Websites that Katherine manages: Websites that Katherine created for National 4-H Council:
For National 4-H Council's Citizenship Washington Focus Program
National 4-H Council Alumni & Friends newsletter
National 4-H Council's Capital Giving Site
National 4-H Foundation Director's Conference Site Html Emails for United Telecom Council: Invitation to European Utility Telecom Conference Invitation to SCADA Security Conference Invitation to Broadband over Power Line Conference Web Strategies, Usability Studies & Information Architecture Website Re-design for USDA's REEIS system (where I conducted usability and 508 analysis, developed site architecture and re-designed the web site front end). The client was determined to follow a Dutch architectural style that used geometric shapes and primary colors. Before:
After:
Barquin International Search Engine Strategy HelpinDisaster.org Viral Strategy & Materials 1-800-Volunteer.org Press Releases United Telecom Council releases Press Invite & Release to Broadband Power Line 2004 Conference Youth Service America Press Releases, Speeches and Articles Press Release Announcing Selection of 50 Lead Agencies for NYSD 2004 Speech to the Close Up Foundation National Youth Service Day Brings Youth and Seniors Together in Service Barquin International E-learning Case Study: Cisco Systems E-learning
Case Study: Domino's Pizza Personal Press Releases Press Release Announcing Study Findings for Study on Consumers' Interest in Wearable Computers Communications Training Sessions Speech to the Close up Foundation - 2003 2004 Workshop presenter at the National Conference on Volunteering and Service: How Managing your Volunteers Online Will Make your Organization More Effective 2007 Workshop Presenter at the National Conference on Voluteering and Service: Driving Volunteers to Your Website: Online Marketing 101 2007 Panelist Florida Governor's Hurricane Conference 2007 Panelist NTEN Conference: How to Keep Your Volunteers Coming Back for More: Web-based Volunteer solutions and how they can increase your volunteer recruitment and retention. Effective Practices from 2003 Lead Agencies
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