My new class about how machine learning is driving search and social personalization with Online Marketing Institute is now available online.
I cover how search and each major social media platform is personalized to its end user, and walk through tips for marketers about how to create data-driven campaigns that breakthrough that personalization filter.
I’ll cover what machine learning and artificial intelligence is and how it’s being used by Google, Bing, Facebook, Twitter, Pinterest, YouTube and LinkedIn to personalize everyone’s online experience.
I also cover a bit about Ray Kurzweil and his AI background and how I think he (and others at Google) are driving a transformation where he can “…envision some years from now that the majority of search queries will be answered without you actually speaking.”
You should check it out!
